Value Added Investing

Value Added Investing

Blu consists of approximately 20 former entrepreneurs and operators, together with additional like-minded and experienced affiliate co-investors. We have diverse business backgrounds that include starting, growing and successfully exiting start-ups and managing large divisions within large companies.

We are engaged investors who bring this business experience to our portfolio companies. We assign two Blu principals to each portfolio company—one to serve on the Board and the other to act an observer. They regularly draw upon the expertise of the other Blu principals to support the company. We provide guidance on how to scale, go-to-market, recruit talent, and budget and forecast. Blu also regularly re-invests in well-performing portfolio companies.

Blu has been an active investor team helping provide timely guidance and feedback on financing strategy, business development, market direction, product development, partnership introduction, and operations. They are very pro-active in helping address issues early and in interacting in a positive way with the management team to find resolution before the problems arise. Blu’s support has been very critical to our success to date and we value them as a financial partner in our venture.

Ken Lee, CEO Vangogh Imaging